brand strategy
brand strategy
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Victoria Secret Strategy Shift in Chinese Lingerie Market
A data-backed, no-fluff breakdown of Victoria's Secret's strategic pivot in China — from store closures to digital dominance, with actionable insights for brands entering the Chinese lingerie market.
2026-02-08
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Choosing Between OEM and ODM Lingerie Partners
A data-backed, no-BS guide to choosing between OEM and ODM lingerie partners — with real MOQs, timelines, costs, and actionable advice from a 8-year lingerie supply chain strategist.
2026-01-22
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Brand Loyalty Patterns in China Innerwear Market
Explore brand loyalty patterns in China's innerwear market with data-driven insights, key player analysis, and strategies for building consumer trust.
2026-01-21
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DTC Brand Penetration in China Underwear Space
Explore how DTC brands are conquering China's competitive underwear market with localization, data-driven strategies, and consumer trust.
2026-01-09
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Branded vs Private Label Performance in China Intimates
Explore how branded vs private label lingerie brands perform in China's evolving intimate wear market, with data-driven insights and consumer trend analysis.
2026-01-09
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Customize Designs While Protecting Intellectual Property
Learn how to safely customize product designs while protecting your intellectual property. Includes real data, pro tips, and actionable strategies for creators and brands.
2026-01-08
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Sustainable Brand Positioning Wins Millennials in Chinese Market
Discover how sustainable branding wins over Chinese millennials, backed by data, competitor analysis, and actionable strategies for long-term market success.
2026-01-06
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Intimissimi Adapts Strategy for Greater Share in China Market
How Intimissimi is reshaping its approach to win over Chinese consumers in the competitive lingerie market.
2025-12-29
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Victoria Secret Faces Challenges in Chinese Lingerie Market Expansion
Why Victoria's Secret is struggling in China and how local brands like NEIWAI and Ubras are dominating the lingerie market with better cultural fit and digital strategies.
2025-12-29
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Hope Fashion Expands Online Presence in Chinese Lingerie Space
Explore how Hope Fashion is expanding its digital footprint in China's booming lingerie market with data-driven strategies and authentic branding.
2025-12-26
