brand strategy
brand strategy
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Intimissimi Adapts Strategy for Greater Share in China Market
How Intimissimi is reshaping its approach to win over Chinese consumers in the competitive lingerie market.
2025-12-29
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Victoria Secret Faces Challenges in Chinese Lingerie Market Expansion
Why Victoria's Secret is struggling in China and how local brands like NEIWAI and Ubras are dominating the lingerie market with better cultural fit and digital strategies.
2025-12-29
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Hope Fashion Expands Online Presence in Chinese Lingerie Space
Explore how Hope Fashion is expanding its digital footprint in China's booming lingerie market with data-driven strategies and authentic branding.
2025-12-26
