Choosing Between OEM and ODM for Your Lingerie Line

So you're ready to launch your own lingerie line—congrats! But now comes the big question: should you go with OEM vs ODM? As someone who’s helped over 50 fashion startups bring intimate apparel to market, I’ve seen brands thrive or crash based on this single decision. Let’s break it down with real data, not fluff.

OEM (Original Equipment Manufacturing) means you design the product, and the factory produces it exactly to your specs. Think of it like hiring a tailor—you bring the blueprint, they stitch it perfectly.

ODM (Original Design Manufacturing), on the other hand, means the manufacturer already has designs in-house. You pick a style, maybe tweak the color or fabric, and slap on your label. It’s like ordering a custom-painted version of a stock car.

Here’s the kicker: 68% of new lingerie brands start with ODM because it’s faster and cheaper (source: Fashion Business Review, 2023). But long-term? That same report shows ODM brands have 34% lower customer retention due to lack of uniqueness.

When to Choose OEM

If your brand is built on innovation—say, seamless eco-friendly bras made from recycled ocean plastic—then OEM is your jam. You control every thread, seam, and sustainability claim. Yes, MOQs are higher (usually 1,000+ units per style) and lead times stretch to 12–16 weeks, but you own the IP.

When ODM Makes Sense

Launching a capsule collection fast? Testing market demand? ODM lets you get 5 styles to market in under 8 weeks with MOQs as low as 300 units. Just don’t expect awards for originality—many ODM designs circulate across dozens of brands.

Real Cost & Timeline Comparison

Buckle up—we’re going full nerd mode with this table:

Still unsure? Ask yourself: Am I building a lifestyle brand or just another dropship label? If it’s the former, invest in custom lingerie manufacturing. Your customers will feel the difference—and so will your margins.

Pro tip: Some factories offer hybrid models—start with ODM to test, then transition to OEM for bestsellers. Win-win.