Shopping Festival Sales Data for Lingerie Brands

If you're into lingerie or just curious about which brands are killing it during shopping festivals, you’ve come to the right place. As someone who’s been tracking e-commerce trends for years — from lingerie brand performance to consumer behavior — I’ve dug deep into the latest sales data from major shopping events like Singles' Day and Black Friday.

The numbers don’t lie: the global lingerie market hit $40 billion in 2023, with online festival sales making up over 35% of annual revenue for top brands. But who’s really winning? Let’s break it down.

Sales Breakdown by Top Lingerie Brands (2023 Singles’ Day)

Source: Public filings, brand reports, and third-party analytics (2023)

As you can see, traditional giants like Victoria’s Secret still lead globally, but Chinese brands like NEIWAI and Ubras are growing at lightning speed. Why? Because they’re nailing comfort, inclusivity, and digital-first marketing. Ubras, for example, ditched underwires early and leaned into the “no-bra” trend — a move that paid off big time with younger shoppers.

Another key insight: mobile traffic drives 78% of all lingerie sales during shopping festivals. Platforms like Tmall and JD.com dominate in Asia, while Amazon and brand-owned sites win in the West. Conversion rates spike by 3x when brands use personalized size recommendations — something Ubras and NEIWAI both excel at.

So what should shoppers or aspiring brands take away? First, know that value isn’t just price — it’s fit, messaging, and post-purchase experience. Second, sustainability is no longer optional. Over 60% of buyers aged 18–35 say they’ll pay more for eco-friendly lingerie.

In short: the future of lingerie sales belongs to brands that blend data, comfort, and authenticity. Whether you're buying or building a brand, focus on real customer needs — not just flashy ads.