618 Shopping Event Underwear Transaction Report

If you're into smart shopping, the 618 Shopping Festival is your golden ticket—especially for underwear. As a lifestyle tech & fashion blogger who's tracked e-commerce trends for over five years, I’ve dug deep into this year’s sales data. Spoiler: People aren’t just buying more—they’re buying smarter.

This year’s 618 event (think China’s answer to Black Friday) saw a jaw-dropping 37% YoY growth in underwear sales, with intimate apparel hitting ¥2.1 billion in GMV (Gross Merchandise Value). But here’s what most influencers won’t tell you: it’s not about discounts alone. It’s about brand trust, material innovation, and post-purchase comfort ratings.

Let’s break down the real winners—and why you should care next time you shop.

Top 5 Underwear Brands During 618 2024

What jumps out? Bananain crushed it—not just in volume but in customer satisfaction. Their secret? Seamless tech fabric and minimalist design that appeals to Gen Z and millennials alike. Meanwhile, legacy players like Triumph are holding ground on price prestige, but they’re losing share among younger shoppers.

Another trend: gender-neutral underwear lines grew by 68% during 618. Yes, really. Bananain and Ubras led this shift, promoting inclusivity without sacrificing style or fit.

But don’t just chase low prices. Our analysis shows that products priced between ¥38–45 had the highest repeat purchase rates (up to 31%). That sweet spot balances quality fabric (like modal blends and breathable cotton-tech) and fair pricing.

Pro tip: Watch for post-event restocks. Many top sellers, like Neiwai’s Cloud Soft line, sold out in under 48 hours. Yet brands often release limited second batches with near-identical deals.

In short, the 618 underwear boom isn’t just hype—it’s a shift in consumer values. People want comfort, ethics, and long-term wearability. And if you’re shopping next time? Skip the flashiest discount. Go for trusted names innovating in fabric and fit.

Stay smart. Stay comfy.