Single Day Sales Peak in China Lingerie Calendar
- 时间：
- 浏览：0
- 来源：CN Lingerie Hub
If you're tracking e-commerce trends in China, one date stands out every year: Singles' Day—November 11th. What started as an ironic celebration for the unmarried has exploded into the biggest single-day sales event on Earth. And within this shopping tsunami, one category is quietly dominating: lingerie.
Forget Black Friday—China’s Singles’ Day pulled in $130 billion (¥915 billion) in GMV (Gross Merchandise Value) in 2023 alone, according to Alibaba and JD.com data. That’s more than five times the entire U.S. Black Friday weekend combined. And lingerie? It’s consistently ranked in the top 5 fashion categories, with double-digit growth year-over-year.
Why lingerie? Simple: personal indulgence meets privacy. With more women buying online and valuing comfort and self-expression, brands like NEIWAI (内外), Ubras, and Maniform are winning by focusing on inclusivity, body positivity, and seamless digital experiences.
Top Lingerie Brands During Singles’ Day 2023
| Brand | 2023 Sales (RMB) | Growth vs. 2022 | Key Product Focus |
|---|---|---|---|
| Ubras | ¥850 million | +22% | Wireless bras, comfort wear |
| NEIWAI (内外) | ¥620 million | +18% | Sustainable fabrics, gender-neutral styles |
| Maniform | ¥410 million | +31% | Plus-size inclusivity |
| Aimer | ¥380 million | +9% | Traditional push-up & lace |
As shown, Ubras continues to lead—not just through aggressive marketing, but by redefining what modern lingerie means. Their 'No Wire, No Worry' campaign resonated deeply with urban professionals seeking comfort without sacrificing style.
What Makes These Brands Win?
- Mobile-first UX: Over 75% of purchases happen via smartphone. Apps with AR try-ons and AI sizing tools reduce returns.
- KOL Power: Collaborations with influencers like Viya (before her tax issues) and rising body-positive creators drive trust.
- Pre-sale Hype: Starting promotions weeks early with deposits locks in buyers and boosts initial surge metrics.
But here's the real insight: it's not just about selling bras. It's about selling confidence. The top-performing brands tell stories around self-love, not seduction. That emotional shift is what separates winners from leftovers.
Pro Tips for Brands Eyeing This Market
- Start early—Singles’ Day now spans nearly two weeks.
- Invest in livestream commerce; a single 2-hour stream can generate millions.
- Localize messaging: Chinese consumers respond to authenticity, not Western stereotypes.
In short, if your brand isn’t preparing for the next Single Day Sales Peak in China Lingerie Calendar, you’re missing the biggest fashion moment of the year. It’s not hype—it’s hard data, changing values, and unmatched consumer momentum.