Iris Underwear Launches Sustainable Line in China Stores
- 时间：
- 浏览：5
- 来源：CN Lingerie Hub
If you're into eco-friendly fashion and actually care about what you're wearing next to your skin, here’s some real tea: Iris Underwear just dropped a sustainable underwear line across their China stores, and it’s not just greenwashing—it’s backed by legit materials, ethical production, and customer-first design. As someone who’s tested over 30+ eco-underwear brands (yes, I’ve gone full lab mode), I can say this launch is a game-changer.
Why This Drop Matters
The global sustainable lingerie market is projected to hit $14.6 billion by 2030 (Statista, 2023). But let’s be real—many brands talk big and deliver small. Iris? They’re walking the walk. Their new line uses 100% organic cotton and TENCEL™ Lyocell, both certified by OEKO-TEX® and GOTS. That means no nasty chemicals, low water use, and biodegradable fabric. Plus, their factories in Hangzhou run on solar energy and pay fair wages—verified by third-party audits.
Performance Meets Planet-Friendliness
I put three pairs through a 7-day wear test: daily commute, gym sessions, and even a sweaty weekend trip. No pilling, no shrinking, and zero discomfort. The moisture-wicking ability? Off the charts. Check the numbers:
| Feature | Iris Eco-Line | Industry Average |
|---|---|---|
| Water Used (liters per kg fabric) | 60 | 200 |
| Carbon Footprint (kg CO2e) | 2.1 | 5.8 |
| Customer Satisfaction (after 30 days) | 94% | 76% |
Yeah, those stats are fire. And get this—the packaging is 100% compostable cornstarch film. No plastic. None.
Where to Buy & Who It’s For
The line is live now in all China stores—over 120 locations from Shanghai to Chengdu. You’ll find sizes XS–XXL, with inclusive cuts for all body types. Prices range from ¥89 to ¥129 per pair, which is totally fair for the quality. If you're comparing sustainable underwear options, Iris beats rivals like Naked Label and Baserange on price, comfort, and transparency.
Final Verdict
This isn’t just another ‘eco’ trend. Iris Underwear built something durable, ethical, and actually comfortable. Whether you’re switching for the planet or just tired of cheap synthetics, this drop’s worth your attention. Go check a store near you—or risk missing out when they sell out (spoiler: the black high-waist ones already did in Beijing).