China Lingerie Market Size and Future Outlook 2024

If you're eyeing the Asian fashion scene, let’s talk about one of the fastest-growing segments: the **China lingerie market**. It’s not just about lace and silk anymore — it’s a tech-infused, culturally shifting, billion-dollar industry ready to explode in 2024.

Let’s break it down with real data, trends, and what it means for brands and shoppers alike.

💡 The Big Picture: How Big Is the Market?

In 2023, the China lingerie market was valued at **$18.7 billion USD**, and by 2024? Experts project it’ll hit **$21.3 billion** — that’s a solid 14% year-on-year growth (Statista, 2023). Why so fast? Simple: rising female income, body positivity movements, and e-commerce boom.

But here’s the kicker — unlike Western markets dominated by Victoria’s Secret-style glamour, Chinese consumers want **comfort, functionality, and inclusivity**. Think wireless bras, breathable fabrics, and sizes that actually fit real bodies.

📊 Key Consumer Trends Shaping 2024

| Trend | % of Consumers | Source | |-------|------------------|--------| | Prefer wireless bras | 68% | iiMedia Research | | Buy lingerie online | 79% | Alibaba Group Report | | Value size inclusivity | 61% | McKinsey China Fashion Survey | | Willing to pay premium for comfort | 54% | Kantar 2023 |

As you can see, convenience and fit are king. And guess where most sales happen? Not malls — **Tmall, JD.com, and Xiaohongshu (Little Red Book)**. These platforms blend social content with shopping, making discovery seamless.

🔥 Top Brands Winning in China

While international names like Triumph and Aimer hold strong, local players are stealing the spotlight. Take **NEIWAI (内外)** — they’ve built a cult following by focusing on minimal design, sustainability, and body-positive messaging. In 2023, NEIWAI reported over **¥1.2 billion RMB** (~$168M) in annual revenue, up 35% from the previous year.

Another dark horse? **Ubras**. Their ‘zero-pressure’ bra campaign went viral on Douyin (TikTok), generating over **500 million views**. Result? Sales jumped 80% in Q1 2023.

🌐 SEO Keywords That Matter

For anyone creating content or launching products, focus on these high-impact keywords:

- **China lingerie market** - **women's intimate apparel China** - **wireless bras China** - **plus-size lingerie Asia**

Use them naturally — like how I linked [China lingerie market](/) earlier and again here: [women's intimate apparel China](/). These anchor links boost SEO while keeping the flow human.

🚀 What’s Next in 2024?

Three predictions:

1. **Smart lingerie rises** — Bras with posture sensors and health trackers are entering trials (Huawei + NEIWAI collab rumored). 2. **Rural demand grows** — Lower-tier cities now contribute 42% of online lingerie sales (up from 28% in 2020). 3. **Sustainability wins** — 67% of Gen Z buyers say eco-materials influence purchase decisions.

Bottom line? The **China lingerie market** isn’t just growing — it’s redefining what intimacy wear means in the modern era. Whether you’re a brand, buyer, or blogger, 2024 is the year to get comfortable — literally and strategically.