Top Lingerie Industry News China This Month Update
- 时间：
- 浏览：17
- 来源：CN Lingerie Hub
If you're keeping an eye on the global lingerie industry news, China’s market is where the real action is this month. As a fashion tech analyst who's been deep in the trenches of intimate apparel trends for over a decade, I’ve seen shifts — but nothing quite like what’s happening now.
China’s lingerie sector is booming, and it’s not just about sales numbers. We’re talking innovation in sizing tech, AI-driven personalization, and a cultural pivot toward body positivity. Let’s break down the top updates shaping the lingerie industry in China right now.
1. Local Brands Are Outperforming International Giants
Forget Victoria’s Secret — Chinese consumers are rallying behind homegrown brands like NEIWAI (Undercover) and Ubras. Why? Because they’re speaking the language of comfort, inclusivity, and digital-first shopping.
According to a recent report by iiMedia Research, Ubras topped Q2 2024 online sales with over ¥890 million ($123M USD) — a 37% year-on-year increase. That’s massive.
2. The Rise of Zero-Wire Bras & Athleisure Influence
Comfort is king. In fact, 68% of Chinese women now prefer wire-free bras, per a 2024 McKinsey consumer survey. Brands that ignored this trend? They’re struggling.
Ubras didn’t just adapt — they led. Their 'Soft Cup' series now accounts for 54% of total revenue. NEIWAI followed suit with yoga-inspired sets that double as loungewear.
3. Tech Meets Intimates: AI Fitting Tools Go Mainstream
One of the biggest game-changers? Virtual fitting rooms powered by AI. Alibaba’s Tmall reports that brands using 3D fit assistants saw a 29% drop in return rates.
Here’s a snapshot of key performance metrics from top players:
| Brand | Q2 2024 Revenue (RMB) | YoY Growth | Wire-Free % of Line | AI Fit Tool Usage |
|---|---|---|---|---|
| Ubras | 890M | 37% | 88% | Yes |
| NEIWAI | 520M | 29% | 76% | Yes |
| Aimer | 410M | 12% | 45% | Limited |
| Victoria’s Secret (CN) | 180M | -8% | 30% | No |
Notice a pattern? The more tech-savvy and comfort-focused the brand, the better it performs.
4. Sustainability Is No Longer Optional
Younger shoppers in China care — 61% say eco-friendly materials influence their purchase decisions (CIC Institute, 2024). Ubras launched a recycled fabric line this May, already making up 15% of sales.
5. Social Commerce Drives Discovery
Xiaohongshu (Little Red Book) and Douyin (TikTok) are where new styles go viral. A single KOL unboxing can spike sales by 200K units in 48 hours. That’s the power of trust-based marketing.
Bottom line? If you're researching lingerie industry news, don’t look West — look East. China isn’t just leading; it’s redefining the future of intimate apparel.