From Bao Fu to Modern Bra A Journey Through Chinese Underwear History

Let’s talk about something we rarely think about—bras. Not just any bras, but how they evolved in China from ancient times to today’s comfy, stylish picks. Spoiler: it didn’t start with underwire or lace. We’re diving deep into the fascinating transformation of women’s innerwear—from the modest Bao Fu to the modern push-up.

The Humble Beginnings: What Was Bao Fu?

Back in ancient China, especially during the Han and Tang dynasties, women didn’t wear bras as we know them. Instead, they used a cloth wrap called Bao Fu (抱腹), which literally means 'hug the belly.' It was a simple band of fabric tied around the chest for support and modesty—not exactly Victoria’s Secret material.

Fast forward to the Song Dynasty, and things got slightly more structured with the Moxiong (抹胸), a precursor to the modern bra. Think of it like an early sports bra—functional, not fashionable.

Western Influence & The 20th Century Shift

Everything changed in the early 1900s. With Western fashion flooding Shanghai and other treaty ports, the corset-inspired bra made its debut. By the 1930s, Chinese women in cities were embracing the modern bra—lightweight, shaped, and often imported.

But it wasn’t until the 1980s, post-economic reform, that bras truly went mainstream. Domestic brands like Maniform and Sangongyi emerged, making lingerie accessible and affordable.

Today’s Market: Comfort Meets Culture

Now, China’s lingerie market is booming. According to Statista, it hit $15.6 billion in 2023, with a projected CAGR of 6.4% through 2027. But here’s the twist: Chinese consumers aren’t just copying the West. They’re blending tradition with innovation.

Take the rise of health-focused bras—wireless, breathable, often infused with jade or herbal elements. Brands like Ubras and NEIWAI are leading this shift, promoting comfort over cleavage.

Why This Evolution Matters

It’s not just about fashion—it’s about freedom. The move from restrictive wraps to the modern bra reflects broader social changes: women gaining autonomy, body positivity rising, and cultural identity evolving.

So next time you slip on your favorite bra, remember—you’re wearing centuries of history, innovation, and quiet rebellion.