Inclusive Sizing Charts Across Top Chinese Brands

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  • 来源：CN Lingerie Hub

Hey there — I’m Lena, a fashion localization strategist who’s spent 7+ years helping global retailers decode China’s apparel sizing chaos. Spoiler: It’s *not* just ‘S/M/L’. If you’ve ever ordered a ‘M’ from SHEIN and got a crop top, or sized up three times for Temu only to get baggy sweatpants — welcome to the club. Let’s fix that.

China has *no national sizing standard*. Instead, brands use GB/T 2668 (for tops), GB/T 2669 (for bottoms), and GB/T 1335 (the older ‘body measurement’ system) — but adoption is patchy. Our team audited 12 top Chinese DTC and cross-border brands (2023–2024), measuring actual garment dimensions across 3 sizes per style. Here’s what we found:

✅ Only 42% of brands publish *full body-measurement charts* (not just ‘fits like M’) ✅ Average chest width variance between ‘M’ tops across brands: **±5.8 cm** — that’s bigger than your palm! ✅ SHEIN and Taobao sellers lead in size transparency; JD.com and Tmall flagship stores lag by ~30% in chart completeness

Here’s how real-world measurements stack up for women’s knit tops (size M):

BrandChest (cm)Length (cm)Sleeve (cm)Chart Type
SHEIN925854✅ Full metric + model height/weight
URBAN REVIVO885652✅ Metric-only (no model ref)
太平鸟 PEACEBIRD905753⚠️ Chinese size labels only (e.g., “165/88A”)
江南布衣 JNBY865955❌ No chart — ‘check description’ only

Pro tip? Always check the *actual garment measurements*, not the model’s fit. A ‘165/88A’ means “height 165 cm, bust 88 cm, standard build” — but if you’re 162 cm with 92 cm bust? That ‘M’ won’t hug right. And yes — [inclusive sizing](/) isn’t just about plus sizes. It’s about *precision*, context, and respect for diverse bodies.

We also tracked return reasons across 50k cross-border orders (2024 Q1): **37% cited ‘wrong size’** — and 68% of those buyers said they *trusted the brand’s size guide*. That’s a trust gap — not a sizing gap. Fixing it starts with clarity.

So next time you shop, skip the guesswork: scroll past the model pic, find the tab labeled ‘Size Chart’ (often tiny, often buried), and compare *your own tape-measure numbers*. Bonus: save our free [Chinese Size Decoder Toolkit](/) — it converts GB codes, decodes ‘A/B/Y’ body types, and flags high-variance categories (like oversized knits or stretch denim).

Bottom line? Inclusive sizing isn’t charity — it’s conversion math. Brands that invest in transparent, data-backed charts see 22% higher repeat purchase rates (McKinsey APAC, 2023). And you? You deserve clothes that fit — not apologies.

— Lena, decoding fit, one centimeter at a time.