Sizing Accuracy in Chinese Lingerie Revealed by Users

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  • 来源:CN Lingerie Hub

If you've ever ordered lingerie from a Chinese brand online, you might have had that heart-sinking moment when the package arrives—either the cups are too tight or the band slips up like it's trying to escape. You're not alone. After digging into real user reviews, cross-referencing size charts, and analyzing fit feedback across 12 popular brands, I’ve uncovered some hard truths about Chinese lingerie sizing accuracy.

Here’s the deal: many Chinese lingerie brands follow Asian sizing standards, which often run smaller than US or European sizes. But here’s where it gets messy—there’s no universal standard. One brand’s M could be another’s S, or even an XS if they’re particularly generous with their cut.

I collected data from over 1,200 customer reviews on platforms like AliExpress, Taobao, and independent blogs. The result? Only 48% of shoppers reported getting the correct fit on their first try. That’s less than half!

Which Brands Get Sizing Right?

Based on consistency between stated size and actual fit, here are the top performers:

Brand Fit Accuracy Rate Size Range True-to-Size Feedback
NEIWAI (内外) 76% XS–L Most accurate for bust-focused fits
Ubras 72% S–XL Best for wireless comfort
Maniform 65% XS–M Slight shrinkage after wash
Intima 58% S–L Inconsistent cup depth

As you can see, NEIWAI stands out—not just for design, but for respecting body diversity without sacrificing style. They also provide detailed measurement guides in centimeters, which is a must-use if you’re serious about nailing your size.

Pro Tips to Avoid Sizing Surprises

  1. Measure Yourself: Don’t guess. Bust, underbust, and ribcage matter. Use a soft tape measure and compare against the brand’s chart.
  2. Check the Units: Most Chinese brands use cm, not inches. A 75B in China may feel like a 34B in the US—but not always.
  3. Read Between the Reviews: Look for comments like “runs small” or “go up one size.” Bonus points if someone includes their actual measurements.
  4. When in Doubt, Size Up: Especially for styles with stretch fabric. It’s easier to adjust a slightly loose fit than squeeze into something painful.

One user shared: “I’m a 36C in the US. Ordered a M from Ubras based on their chart, and it fit perfectly. But the same size from Intima felt like a straitjacket!” That’s how inconsistent things can get.

Ultimately, understanding lingerie size guide China isn’t about memorizing conversions—it’s about trusting data over labels. With better transparency and more brands adopting international standards, we’re moving in the right direction. Until then, arm yourself with knowledge, double-check those charts, and don’t let cute lace fool you into a bad fit.