Understanding Lingerie MOQ for Small Business Orders
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So you're thinking about launching your own lingerie line or expanding your boutique’s private label offerings? Smart move. The intimate apparel market is projected to hit $85 billion by 2027, and there's never been a better time to jump in. But here’s the real tea: one of the biggest hurdles new brands face isn’t design or marketing—it’s MOQ, or Minimum Order Quantity.
Let’s break it down like we’re chatting over coffee. MOQ is the smallest number of units a manufacturer will produce for you. Think of it like buying toilet paper in bulk—some stores won’t sell you less than a 12-pack. Same idea, but with lace bras and matching sets.
Why does this matter? Because if you’re a small business or just testing the waters, ordering 1,000 units of a single style might sink your budget before your first Instagram post goes live.
What’s the Average Lingerie MOQ?
From my deep dives into supplier contracts and factory negotiations, here’s what I’ve found:
| Manufacturer Type | Average MOQ per Style | Price Range (USD) |
|---|---|---|
| Large Overseas Factories (e.g., China, India) | 300–1,000 units | $3–$8 |
| Mid-Size Ethical Workshops (e.g., Turkey, Portugal) | 100–300 units | $8–$15 |
| Local On-Demand Printers (USA, EU) | 1–50 units | $15–$30+ |
As you can see, there’s a clear trade-off: lower lingerie MOQ usually means higher per-unit costs. But for startups, that flexibility can be worth every extra dollar.
How to Negotiate Better MOQs
Here’s where being a savvy buyer pays off. Many factories will reduce their MOQ if you:
- Commit to recurring orders
- Choose from existing fabric stock (no custom dyes)
- Select basic styles instead of complex designs
I once helped a client slash their MOQ from 500 to 200 units just by agreeing to order three core styles instead of five niche ones. That’s 60% more cash flow freedom!
Another pro tip: look for suppliers offering split-size MOQs. For example, MOQ of 200 units across 4 sizes (50 each) instead of 200 minimum per size. Huge difference.
Why Low MOQ Matters for Brand Growth
You don’t want to be stuck with 800 neon green bras no one wants. Starting small lets you test demand, collect customer feedback, and iterate fast—exactly what top DTC brands like Savage X Fenty did in their early days.
If you're serious about building a brand that lasts, start with suppliers who support your growth stage. Check out our guide on low MOQ lingerie manufacturing to find vetted partners who get what small businesses really need.
Bottom line? Don’t let high MOQs scare you off. With the right strategy—and yes, a little hustle—you can launch beautifully, scale smartly, and keep your customers obsessed.