Understanding Lingerie MOQ Requirements in China
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If you're diving into the lingerie business — whether as a startup brand, boutique owner, or e-commerce seller — one of the first hurdles you'll hit is MOQ: Minimum Order Quantity. Especially when sourcing from China, where most global lingerie is manufactured, understanding lingerie MOQ requirements can make or break your profit margins and inventory strategy.
Let’s cut through the noise. I’ve worked with over 30 Chinese factories in Guangdong and Fujian provinces, helped launch 12 private-label lingerie lines, and learned the hard way what MOQs really mean for small brands.
What Is MOQ — And Why Does It Matter?
MOQ stands for Minimum Order Quantity — the smallest number of units a supplier will sell you. In China, this isn’t just about volume; it’s about efficiency. Factories run on scale. They’d rather produce 5,000 bras than 500, because setup, fabric cutting, and labor are optimized for bulk.
But here’s the real talk: high MOQs can trap new brands. Ordering too much ties up cash. Order too little? You don’t meet the MOQ — no deal.
Typical MOQs for Lingerie in China (2024 Data)
Based on my recent survey of 18 active suppliers on Alibaba, Made-in-China, and direct factory visits, here’s what you’re likely to face:
| Product Type | Average MOQ per Style | Lowest MOQ Found | Price Range (USD/unit) |
|---|---|---|---|
| Wireless Bras | 300–500 pcs | 100 pcs | $2.50–$6.00 |
| Underwire Bras | 500–800 pcs | 200 pcs | $4.00–$9.50 |
| Lace Panties | 200–400 pcs | 100 pcs | $1.20–$3.00 |
| Shapewear | 200–300 pcs | 150 pcs | $6.00–$15.00 |
As you can see, flexibility exists — especially if you're open to lower-tier materials or standard designs. But if you want custom colors, fabrics, or unique cuts? Expect higher MOQs and longer lead times.
How to Negotiate Lower MOQs
Here’s how I’ve helped clients slash MOQs by up to 60%:
- Bundle styles: Agree to order multiple designs but at lower quantities each — some factories accept 100 pcs/style if total order hits 500+ units.
- Share molds & packaging: Use existing silicone pads or standard boxes — saves setup cost, lowers MOQ.
- Build relationships: Visit factories in person. A handshake goes further than 100 emails.
Also, target factories marketing to startups. Search for “low MOQ lingerie factory China” — and click on those advertising sample programs or OEM/ODM support. One gem I found: a Dongguan-based supplier offering MOQs as low as 100 pieces with full customization for first-time buyers.
Final Tips Before You Order
- Always request a pre-production sample — worth every dollar.
- Clarify what’s included: packaging, labeling, certifications?
- Use Escrow or Trade Assurance — never full upfront payment.
Bottom line: Don’t let high MOQs scare you off. With the right strategy and partner, even small brands can source quality lingerie from China profitably.