Detailed Guide to International Lingerie Size Conversion
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Shopping for lingerie online should be exciting, not confusing. But let's be real — nothing kills the vibe faster than ordering your dream bra online only to find it doesn’t fit. Why? Because lingerie sizing isn’t universal. A 34B in the U.S. isn’t the same as a 34B in the U.K. or France. Welcome to the wild world of international lingerie size conversion.

Whether you're shopping from Parisian boutiques or trendy U.S. brands, understanding how sizes translate across countries is key. Let’s break it down with clarity, confidence, and a little humor.
Why Lingerie Sizes Vary Around the World
Bra sizing depends on two things: band size (the number) and cup size (the letter). But here’s the kicker — different countries use different measurement systems and standards. The U.S. and U.K. use inches, while most of Europe uses centimeters. Plus, brand fit can vary even within the same country!
For example, a French '90C' might feel tighter than a '36C' from America — even though they’re technically similar. Confused yet? Don’t sweat it. We’ve got your back (and your chest).
Lingerie Size Conversion Table
Here’s a quick-reference HTML table to help you convert common bra sizes across major regions:
| USA/Canada | UK/Australia | France/Spain | Italy | Germany |
|---|---|---|---|---|
| 32A | 32A | 80A | 1 | 70A |
| 34B | 34B | 85B | 2 | 75B |
| 36C | 36C | 90C | 3 | 80C |
| 38D | 38D | 95D | 4 | 85D |
| 40DD (E) | 40E | 100E | 5 | 90E |
Note: French and Spanish sizes typically refer to bust measurement in centimeters (e.g., 85 = approx. 33.5 inches), which explains the higher numbers.
Tips for Accurate Sizing Across Borders
- Measure Yourself: Use a soft tape measure around your ribcage (just under bust) for band size, and fullest part of bust for cup size. Add 5 inches to band if using inches; round to nearest multiple of 5.
- Check Brand Charts: Always consult the brand’s specific size guide — especially for European labels like Louisa Bracq or Empreinte.
- Read Reviews: Look for customer feedback like “runs small” or “cup runs tight.” Real talk beats guesswork.
- When in Doubt, Go Up a Cup: Many European brands run smaller in the cup. If you’re between sizes, size up.
Final Thoughts
Nailing the perfect lingerie fit across borders isn’t magic — it’s math, research, and a bit of trial and error. With this guide and the handy conversion table, you’re ready to shop globally with confidence. Say goodbye to awkward returns and hello to flawless fits.
So go ahead — treat yourself to that French lace set or Japanese-designed bralette. The world of lingerie is yours to explore.