Understanding Lingerie Sizing Across Brands
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- 来源:CN Lingerie Hub
Let’s be real—shopping for lingerie should be fun, not frustrating. But if you've ever ordered the same size from two different brands and ended up with a totally different fit, you're not alone. Welcome to the wild world of lingerie sizing, where '34B' doesn’t always mean the same thing. In this no-BS guide, we’ll break down why sizes vary across brands, how to decode their charts like a pro, and what you can do to find your perfect fit—without the guesswork.

Why Lingerie Sizes Aren’t One-Size-Fits-All
Here’s the tea: there’s no universal standard for bra sizing. While most brands use the U.S. or UK system (like 34B), each company has its own fit model, fabric stretch, and design philosophy. A study by FashionBI found that cup volume can differ by up to 20% between brands—even when labeled the same size!
For example, a 36C at Brand A might feel snug, while the same size at Brand B feels loose. Why? Because Brand A may design for a fuller bust, while Brand B assumes a shallower shape. It’s not about vanity sizing—it’s about fit intent.
Brand Fit Comparison: Real Data That Matters
To help you navigate the chaos, we analyzed data from customer reviews and brand sizing charts to compare how key brands run.
| Brand | Runs Small? | Cup Accuracy | Best For | Recommended Adjustment |
|---|---|---|---|---|
| Victoria's Secret | Yes | Shallow Cup | Small to average busts | Size up in band, up one cup |
| Savage X Fenty | Slight | True to Size | Fuller busts, inclusive shapes | Stick to your measured size |
| ThirdLove | No | Half-Cup Precision | Those needing ½ sizes | Use their 75-question fit quiz |
| Wacoal | No | Consistent Volume | Support & all-day comfort | Measure carefully; runs true |
How to Find Your True Size (Spoiler: Measure!)
Start with accurate measurements. Wrap a soft tape measure around your ribcage (under bust) and then over the fullest part of your bust. Subtract underbust from bust measurement: each inch equals one cup size.
But here’s the kicker—your "band" size isn’t everything. If your ribcage is 32 inches and your bust is 36, you’re likely a 32D. But if the band digs in, try a 34C (same cup volume, looser band). This is called "sister sizing," and it’s a game-changer.
Tips to Nail the Fit Every Time
- Check the brand’s size chart—don’t assume.
- Read reviews with your body type: "I’m 5'4", 34DD—this fits perfect." Gold.
- Buy two sizes when shopping online. Return what doesn’t work.
- Know your brand personalities: VS = fashion-first, Wacoal = support-focused, ThirdLove = tech-meets-fit.
At the end of the day, your perfect fit isn’t about the label—it’s about how it feels. So ditch the frustration, embrace the fit journey, and remember: confidence starts with comfort.