How to Match Lingerie Size to Different Brand Charts

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So you’ve finally decided to upgrade your lingerie game — congrats! But wait… why does a 34B in one brand feel like a 32C in another? If you've ever felt confused by sizing chaos, you're not alone. Lingerie sizing isn't universal, and brands vary wildly. Let’s decode the mystery and help you find your true fit across top brands.

Why Lingerie Sizes Aren’t One-Size-Fits-All

Here’s the tea: there’s no global standard for bra sizing. What one brand calls a '36C', another might label a '34D'. This phenomenon, known as vanity sizing, means brands adjust measurements to make customers feel more comfortable (or sell more product). Plus, cuts, materials, and design affect fit. A plunge from Brand X may run smaller than an everyday T-shirt bra from Brand Y.

Your True Size: Start with Measurements

Before diving into brand charts, measure yourself. Grab a soft tape measure and follow these steps:

  • Band size: Wrap the tape snugly under your bust. If it's even, add 4; if odd, add 5 (this accounts for stretch).
  • Bust size: Measure around the fullest part of your chest.
  • Cup size: Subtract band from bust. Each inch equals one cup size (e.g., 1” = A, 2” = B, etc.).

Got your numbers? Now let’s see how they translate.

Brand Sizing Comparison Table

US Band Size Savage X Fenty Victoria's Secret ThirdLove Parade
32 True to size Runs large True to size Runs small
34 True to size True to size Half-size cups (e.g., 34B½) Runs small
36 Runs large Runs large True to size Size up band

As shown, Parade often requires sizing up, especially in band, while ThirdLove offers half-cup sizes for precision. Meanwhile, Victoria’s Secret tends to run looser in larger bands.

Tips to Nail Your Fit Across Brands

  • Check reviews: Sites like Nordstrom or Revolve have customer feedback mentioning 'runs small' or 'size up'.
  • Know the style: A lace balconette may fit tighter than a stretchy sports bra.
  • Use brand-specific calculators: ThirdLove and Bralette Club offer quizzes based on your measurements.
  • When in doubt, size up: A slightly larger band with a tighter hook is more adjustable than a tight squeeze.

The Bottom Line

Lingerie fit is personal, not perfect. Use your measurements as a baseline, but stay flexible. Keep this golden rule: If it digs, rides up, or feels loose, it’s not the one. With a little research and confidence, you’ll slay every silhouette — from strappy sets to cozy boyshorts.

Now go forth and find that dream fit. You’ve got this — and your girls will thank you.