Trending Lingerie Types on Chinese Fashion Platforms
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- 来源：CN Lingerie Hub
If you're scrolling through Chinese fashion platforms like Taobao, Xiaohongshu (Little Red Book), or JD.com, you’ve probably noticed how fast lingerie trends are evolving. As a lifestyle blogger who’s been tracking intimate apparel trends across Asia for over five years, I can tell you—what’s hot in Shanghai might not even register in Paris yet. Let’s break down the trending lingerie types dominating China’s digital shelves right now, backed by real data and shopper behavior.
Why Chinese Lingerie Trends Matter
China’s intimate wear market is projected to hit ¥245 billion ($34B) by 2025 (Statista, 2023). Unlike Western markets that often prioritize lace and bold styles, Chinese consumers lean toward comfort, subtle aesthetics, and health-focused designs. Think: seamless, breathable fabrics with minimalist cuts.
Top 4 Trending Lingerie Styles in 2024
Based on sales data from Taobao’s 2023 Year-End Report and user reviews from Xiaohongshu, here are the most popular styles:
| Lingerie Type | Market Share | YoY Growth | Key Features |
|---|---|---|---|
| Seamless Bralettes | 38% | +29% | Wire-free, cotton-blend, invisible under clothes |
| Sports-Inspired Sets | 26% | +41% | Moisture-wicking, light support, athleisure-friendly |
| Medical-Grade Support Bras | 19% | +53% | Ergonomic design, posture correction, post-surgery use |
| Luxury Silk Sets | 12% | +14% | Hand-stitched, imported silk, limited editions |
Notice anything? Comfort and function are king. Seamless bralettes aren’t just trendy—they’re a lifestyle choice. And get this: medical-grade support bras saw a jaw-dropping 53% growth. That’s because brands like Ubras and NEIWAI (内外) are merging wellness with fashion, promoting bras that claim to reduce back pain and improve posture.
The Rise of ‘Invisible’ Lingerie
Chinese shoppers love outfits with thin fabrics—think sheer tops or bodycon dresses. That’s why seamless and invisible lingerie is booming. According to a 2023 consumer survey, 68% of women aged 18–35 prefer underwear that “doesn’t show lines” over traditional lace sets.
Brands are responding fast. Ubras launched a no-seam, one-size-fits-most bralette that sold over 1.2 million units in Q1 2024 alone. Their secret? A patented blend of bamboo fiber and spandex that stretches without sagging.
What About Sustainability?
Green matters. 61% of shoppers on Xiaohongshu say they check fabric composition before buying. Eco-friendly materials like TENCEL™ and recycled nylon are becoming standard, not niche. NEIWAI, for example, uses 92% sustainable packaging and highlights this in every product description.
Final Tips for Buyers & Brands
- For shoppers: Prioritize fit and fabric. Just because it’s trending doesn’t mean it’ll work for your body type.
- For brands: Localize your message. Global labels like Victoria’s Secret struggled in China by pushing sexy over comfort—learn from their mistake.
In short, the future of lingerie in China isn’t about seduction—it’s about self-care, practicality, and quiet confidence. Whether you're shopping or selling, aligning with these values is key. Want to explore top picks? Check out our curated list of best-selling lingerie styles this season.