What Are the Most Popular Lingerie Styles Today

If you're scrolling through your favorite fashion feeds or browsing online stores, you’ve probably noticed that lingerie is no longer just about function—it’s a full-blown fashion statement. As someone who’s been reviewing intimate apparel for over a decade, I’ve seen trends come and go, but today’s top styles? They’re here to stay. Let’s break down the most popular lingerie styles dominating 2024, backed by real data and shopper behavior.

1. Bralettes: Comfort Meets Chic

Bralettes continue to rule the market, especially among Gen Z and millennials. Why? They’re soft, wire-free, and perfect under sheer or tight-fitting tops. According to a 2023 NPD Group report, bralettes made up 38% of all bra sales in the U.S., the highest share in five years.

2. T-Shirt Bras: The Invisible Hero

Smooth, seamless, and ultra-flattering—t-shirt bras are the go-to for everyday wear. Brands like Victoria’s Secret and ThirdLove have upgraded their designs with memory foam cups and invisible edges. A recent survey found that 62% of women own at least three t-shirt bras, making them the most-replaced item in lingerie drawers.

3. Bodysuits: One-and-Done Elegance

Think of bodysuits as the Swiss Army knife of lingerie. They streamline your silhouette, eliminate panty lines, and double as cute crop tops. Sales spiked by 45% in 2023 (Statista), with black and nude tones leading the pack. Plus, they’re a favorite among influencers for layering under blazers or high-waisted jeans.

4. High-Waisted Sets: Vintage Vibes, Modern Fit

Inspired by ‘90s and pin-up glamour, high-waisted briefs paired with matching bras are surging. They offer gentle tummy control without compression, appealing to those seeking confidence-boosting styles. Retailers report a 30% increase in high-waisted set purchases year-over-year.

5. Lace & Sheer Styles: Bold and Unapologetic

Lace isn’t just for honeymoons anymore. Sheer panels and delicate embroidery are trending across casual and luxury lines. Data shows a 27% rise in searches for “sexy lace lingerie” on Google over the past 12 months, proving that boldness sells.

Quick Comparison: Top Lingerie Styles at a Glance

So, what should you invest in? If you're building a versatile collection, start with a few t-shirt bras and mix in some bold lace pieces for variety. Remember: the best lingerie makes you feel confident, comfortable, and completely yourself.