How to Use a Size Chart for Lingerie Shopping
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Let’s be real—shopping for lingerie online can feel like a total gamble. You pick something cute, cross your fingers, and hope it fits… only to get hit with the dreaded 'too tight' or 'falls off' disappointment. But here’s the secret weapon most seasoned shoppers swear by: the size chart. Yep, that little link hiding at the bottom of the product page? It’s not just there for decoration.

Why Guessing Your Lingerie Size Doesn’t Work
Brands don’t play fair when it comes to sizing. A 34B in one brand might be a 36A in another. According to a 2022 fit study by Intimate Apparel Review, over 68% of women wear the wrong bra size—and inconsistent labeling is a top culprit.
That’s where a proper size chart for lingerie becomes your BFF. It cuts through the guesswork by using your actual body measurements—not vanity labels—to find your perfect match.
How to Measure Yourself Like a Pro
You’ll need two numbers: underbust and bust. Grab a soft tape measure and follow these steps:
- Underbust: Wrap the tape snugly around your ribcage, just under your breasts. Round to the nearest inch.
- Bust: Loosely measure around the fullest part of your chest, keeping the tape parallel to the floor.
Now plug those numbers into a brand’s lingerie size chart—don’t assume your ‘usual’ size!
Real Data: How Sizes Vary Across Top Brands
Check out this comparison based on average measurements from customer feedback and brand specs (for a 34B equivalent):
| Brand | Underbust (in) | Bust (in) | Cup Volume | Fit Notes |
|---|---|---|---|---|
| Victoria's Secret | 30–32 | 35–36 | Medium | Runs small; consider sizing up |
| Savage X Fenty | 31–33 | 35–37 | Fuller cup | True to size, inclusive stretch |
| ThirdLove | 32–33 | 35.5–36.5 | Precise half-cup fit | Half-sizes improve accuracy |
| Aerie | 32–34 | 36–37 | Light padding, natural shape | Comfort-focused, slightly looser |
See the differences? Even within the same nominal size, the actual dimensions shift—especially cup volume and band tightness.
Tips for Using Size Charts Like a Savvy Shopper
- Always measure bare-skinned—clothes add bulk.
- Check if the brand uses US, UK, or EU sizing (many European brands run smaller).
- Look for stretch guidance: fabrics like microfiber or lace behave differently than rigid satin.
- Read reviews with photos—real bodies show how the size chart translates IRL.
Bottom line? Stop playing lingerie roulette. Use the size chart for lingerie every single time. It’s the fastest way to score a flawless fit—no returns needed.