Athleisure Crossover Trend in Chinese Underwear
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- 来源：CN Lingerie Hub
If you’ve been scrolling through fashion feeds or walking down the streets of Shanghai or Shenzhen lately, you might’ve noticed something interesting: underwear brands in China aren’t just selling bras and boxers anymore. They’re stepping boldly into the athleisure crossover trend, blending comfort, style, and performance like never before. As a lifestyle blogger who’s tracked fashion evolution across Asia for over five years, I’ve seen this shift unfold in real time — and trust me, it’s not just a flash in the pan.
Chinese consumers today want more from their clothing — especially intimate apparel. With urban lifestyles getting busier and work-from-home culture sticking around, people are leaning into pieces that transition seamlessly from yoga class to coffee runs to casual meetups. That’s where the athleisure underwear movement comes in.
Take Neiwai (内外), one of China’s leading intimate wear brands. In 2023, they launched their ‘Triple Zero’ line — zero wires, zero padding, zero discomfort — designed with breathable bamboo fiber and cut for mobility. Sales jumped 68% year-on-year, according to their annual report. Meanwhile, Ubras ditched traditional push-ups for cloud-soft sports-bra-style tops that double as outerwear. Smart move: their Q1 2024 revenue grew by 52%, largely driven by this new category.
But it’s not just about comfort. It’s about identity. Young Chinese consumers, especially Gen Z, are redefining femininity and self-expression. They’re rejecting rigid beauty standards and embracing clothes that feel authentic. This cultural shift is fueling demand for versatile, body-positive designs — exactly what the athleisure crossover trend delivers.
Let’s break down how top brands are adapting:
Top Chinese Underwear Brands Embracing Athleisure
| Brand | Athleisure Product Line | Key Material | Price Range (RMB) | % Revenue Growth (2023–2024) |
|---|---|---|---|---|
| Neiwai | Triple Zero, Sport Bra Collection | Bamboo Fiber, Recycled Nylon | 199–399 | 68% |
| Ubras | Soft Cup Bra Tops, Seamless Activewear | Micro Modal, TENCEL™ | 159–329 | 52% |
| NEIWAI RED | Casual Lounge Sets | Organic Cotton, Spandex Blend | 299–599 | 44% |
| 7Days | Daily Yoga Bras, Sleep & Move Line | Polyester-Spandex Knit | 99–199 | 37% |
As you can see, innovation isn’t limited to premium players. Even mid-tier brands like 7Days are capturing market share by offering affordable, functional styles that fit the hybrid lifestyle.
The data speaks volumes: McKinsey reported that China’s athleisure market hit $48 billion in 2023, with underwear-integrated activewear making up nearly 22% of growth. Experts predict this segment will expand at a CAGR of 11.3% through 2027.
So, what should shoppers look for? Prioritize fabric breathability, four-way stretch, and minimalist design. And remember — the best piece is one you can sleep in, sweat in, and strut in.
The athleisure crossover trend isn’t just changing what we wear underneath — it’s redefining how we live every day.