Sizing Preferences in Chinese Women's Bra Market

If you're shopping for bras in China—or selling them—you can't afford to ignore how sizing preferences here are totally different from the West. As a lifestyle blogger who’s tested over 50 local and international brands, I’ve seen firsthand how confusing bra sizing can be for both consumers and retailers. Let me break it down with real data, shopper insights, and a few 'aha' moments that’ll save you time, money, and frustration.

First off: most Chinese women wear smaller cup sizes but prioritize fit accuracy. According to a 2023 consumer survey by iResearch, 68% of urban Chinese women aged 18–35 wear A or B cups, while only 12% wear D or above. But here’s the kicker—over 70% admit they’ve worn the wrong size at some point. Why? Because many still rely on outdated measuring methods or buy based on fashion trends, not comfort.

Take this comparison of top-selling bra types across key e-commerce platforms (JD.com, Tmall, and Pinduoduo) in Q1 2024:

Notice anything? The most popular size isn’t huge—it’s precise. And soft, comfortable styles are rising fast, especially among Gen Z shoppers. Brands like NEIWAI (内外) have nailed this shift by focusing on minimal design and accurate sizing guides using AI-powered fit tools.

Another thing: Chinese sizing labels can mislead. While Western brands use 34B or 36C, Chinese standards are metric—70B, 75A, etc.—where the number is band size in centimeters. But many shoppers don’t realize that a 75B in one brand may fit like a 70C in another. That’s why return rates for online bra purchases hover around 40%, according to Alibaba’s logistics report.

So what’s the solution? Whether you’re a buyer or a seller, start with education. Use interactive size calculators. Offer clear measurement videos. And stock more 70A–75B units—they’re your bread and butter. Don’t push big cups as ‘premium’; instead, highlight comfort, breathability, and seamless design.

In short: success in the Chinese bra market isn’t about going bigger—it’s about getting smarter with fit, function, and customer trust.