Sports Bra Category Surge in China Fitness Culture

If you’ve stepped into a gym in Shanghai, scrolled through Xiaohongshu, or watched a live fitness class on Douyin lately, one thing’s crystal clear: the sports bra isn’t just functional anymore—it’s fashionable, empowering, and absolutely essential. As China's fitness culture explodes, so does the demand for high-performance activewear—especially sports bras. Let’s break down why this category is booming and what brands (and buyers) should know.

Why the Sports Bra Market Is Heating Up

China’s urban middle class is prioritizing health like never before. According to iiMedia Research, the Chinese fitness industry hit ¥350 billion ($48B) in 2023, with over 120 million people now regularly working out. And guess what they’re all buying? Supportive sports bras.

But it’s not just about sweat. On platforms like Xiaohongshu, posts tagged #运动内衣 (sports bra) have surged by 200% year-over-year. Women aren’t just wearing them at the gym—they’re styling them as crop tops, pairing them with jeans, and treating them as self-expression tools.

The Data Doesn’t Lie: Performance Meets Style

Let’s talk numbers. A 2023 McKinsey report found that 68% of Chinese female gym-goers prioritize comfort and support equally when buying a sports bra. But here’s the kicker: 57% said design influences their purchase just as much as fabric tech.

As you can see, support still rules—but aesthetics matter more than ever. That’s why brands like Particle Fever (a homegrown favorite) and international players like Lululemon are doubling down on sleek silhouettes and bold colors.

What Buyers Should Look For

Not all sports bras are created equal. Here’s my pro tip: match the support level to your workout.

• Low Impact (Yoga, Pilates): Look for soft encapsulation and adjustable straps.
• Medium Impact (Cycling, Strength Training): Go for compression + light encapsulation.
• High Impact (Running, HIIT): Choose racerback designs with wide bands and moisture-wicking fabric.

And don’t sleep on sizing! A study by Alibaba Health revealed that 60% of women wear the wrong sports bra size. Pro tip: get professionally fitted—or at least check the brand’s size chart before clicking ‘buy’.

The Road Ahead

With Gen Z leading the charge, the sports bra in China has evolved from undergarment to statement piece. It’s no longer just about staying supported—it’s about feeling confident, looking good, and owning your movement.

Whether you're launching a brand or upgrading your gym wardrobe, now’s the time to pay attention. The sports bra revolution is here—and it’s built to last.