Lingerie Industry News Points to Strong Domestic Demand

Move over fast fashion — the real revolution in apparel is happening in your underwear drawer. The global lingerie industry isn’t just about lace and silk anymore; it’s a powerhouse of innovation, inclusivity, and booming domestic demand. From seamless bras to gender-neutral loungewear, brands are redefining intimacy wear with data-driven designs and customer-first mindsets.

Recent market analysis shows that the U.S. lingerie market alone is projected to hit $15.8 billion by 2025, growing at a CAGR of 5.3%. But what’s fueling this surge? It’s not just about aesthetics — it’s comfort, confidence, and cultural shifts. Consumers are ditching uncomfortable underwire for buttery-soft fabrics, and they’re willing to pay more for quality. In fact, premium lingerie sales have risen 12% year-over-year, according to NPD Group.

One major trend? Size inclusivity. Brands like Savage X Fenty and ThirdLove are leading the charge, offering sizes from XS to 4X and cup sizes up to G. This shift isn’t just ethical — it’s smart business. A 2023 survey found that 68% of women struggle to find well-fitting bras, and 74% are more likely to repurchase from inclusive brands.

Market Growth Drivers in the Lingerie Sector

Beyond fit, technology is reshaping how we shop. Virtual fitting rooms, AI sizing tools, and AR try-ons are reducing return rates and boosting conversion. Meanwhile, sustainability is no longer a buzzword — it’s a buying criterion. Eco-friendly materials like TENCEL™ and recycled nylon are now standard in top brands’ collections.

As seen above, online dominance is clear — over half of all lingerie sales will happen digitally by 2024. Mobile shopping apps, social commerce, and influencer unboxings are driving this shift. TikTok campaigns featuring real-body models have generated billions of views, making platforms like Instagram and Pinterest essential for brand visibility.

Domestic manufacturing is also on the rise. With supply chain disruptions pushing brands to localize, companies are investing in U.S.-based cut-and-sew facilities. This not only reduces carbon footprint but allows faster response to trends — crucial in an era where micro-seasons dominate.

And let’s talk men’s intimate apparel — yes, it’s exploding. The men’s underwear and loungewear segment grew 9% in 2023, led by brands like SAXX and Tommy John. Comfort-focused designs, performance fabrics, and minimalist aesthetics are resonating with younger male consumers who value self-care as much as style.

In conclusion, the lingerie industry is undergoing a renaissance — one rooted in empowerment, tech integration, and domestic strength. Whether you're a shopper or a stakeholder, now’s the time to dive into this dynamic, rapidly evolving space.