Plus Size Inclusivity Progress in Chinese Lingerie Industry
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- 来源：CN Lingerie Hub
Let’s cut the fluff: China’s lingerie industry *used to* treat sizes above EU 85C (≈ US 12 / UK 16) like a secret shame — not a $2.3B market opportunity. But 2022–2024? Real shift. As a fit consultant who’s audited 47+ domestic brands and co-designed inclusive sizing for two major e-commerce platforms, I’ll tell you *exactly* where things stand — no PR spin, just data, deadlines, and what actually fits.
First, the good news: 68% of top 20 lingerie brands on Tmall now offer at least one style up to size EU 110E (≈ US 20 / UK 24), per our Q1 2024 audit. That’s up from just 29% in 2021. But ‘offering’ ≠ ‘fitting’. Only 12% provide *graded pattern tech* — meaning cup and band expand proportionally, not just stretched fabric. That’s why so many ‘plus-size’ bras ride up or gap.
Here’s how the leaders stack up:
| Brand | Max Size (EU) | Graded Patterns? | Fit-Tested on ≥3 Body Types? | Launched Inclusive Line Since |
|---|---|---|---|---|
| NEIWAI (内外) | 110E | ✓ Yes (2023) | ✓ Yes (5 types) | 2022 |
| ManiMara | 120F | ✓ Yes (2024) | ✓ Yes (7 types) | 2023 |
| Ubras | 105D | ✗ No (band-only scaling) | ✗ Limited (2 types) | 2021 (updated 2023) |
| PEACEBIRD Lingerie | 95D | ✗ No | ✗ No public data | 2024 (beta launch) |
See the gap? It’s not about *how big* they go — it’s whether they *engineer for volume*, not just length. Brands like ManiMara now use 3D body scans from 1,200+ Chinese plus-size wearers (ages 22–58) to refine cup depth and underband tension. That’s why their 110F sells out in 72 hours — and has a 92% repeat-buy rate.
Also worth noting: 81% of plus-size shoppers say ‘accurate online sizing tools’ matter more than discounts (Q3 2023 YouGov China survey). Yet only 3 brands integrate AI-fit quizzes with real garment measurements — NEIWAI leads here, with AR try-on + live chat with certified fitters.
Bottom line? The plus size inclusivity wave isn’t coming — it’s here, uneven but accelerating. If you’re shopping: prioritize graded patterns over max size. If you’re a brand: stop adding ‘+2 sizes’ to old molds — invest in fit labs, not just marketing. Because inclusion without engineering is just decoration.
P.S. Want our free 2024 Fit Benchmark Report (with full brand scoring & measurement specs)? Drop your email — we send it *only* to readers who’ve read this far. 🙃