Top Trends in 2024 Chinese Lingerie Industry You Must Know

If you're into fashion or just curious about what's shaping the intimate apparel world, let me tell you—China’s lingerie industry is having a major moment in 2024. As someone who’s been tracking this space for years, I can confidently say the market isn’t just growing—it’s evolving with serious style and substance.

Last year alone, China's lingerie market hit a value of $18.3 billion, and it’s projected to grow at a CAGR of 9.4% through 2027 (Statista, 2023). But it’s not just about numbers. The real story? Women are demanding comfort, inclusivity, and self-expression—and brands are finally listening.

So, what are the top trends defining 2024? Let’s break it down:

Trend #1: Comfort Meets Fashion

Gone are the days when looking good meant suffering in tight seams. In 2024, comfort-first design dominates. Brands like NEIWAI (内外) and Ubras are killing it with wire-free bras, breathable bamboo fabrics, and gender-neutral styles. Ubras reported a 60% YoY increase in sales of their ‘soft cup’ collection—proof that women aren’t compromising on comfort anymore.

Trend #2: Inclusivity Is Non-Negotiable

Sizing used to stop at 36C. Now? We’re seeing extended sizes, adaptive wear, and campaigns featuring real bodies. A recent survey by Mintel found that 72% of Chinese women aged 18–35 prefer brands that offer size-inclusive ranges.

This shift isn’t just ethical—it’s smart business. Consumers vote with their wallets, and inclusive sizing delivers ROI.

Trend #3: Sustainability Sells

Young shoppers care where their clothes come from. Brands using eco-certified dyes, recycled packaging, and transparent supply chains are gaining trust fast. NEIWAI, for example, launched a ‘Zero Waste’ capsule line made entirely from fabric scraps—selling out in under 48 hours.

Trend #4: Digital-First Engagement

Social commerce is king. Platforms like Xiaohongshu (Little Red Book) and Douyin (TikTok) are where discovery happens. Live-stream shopping now accounts for over 30% of online lingerie sales in China, with influencers demonstrating fit and fabric in real time.

Pro tip: Watch for AR try-ons and AI size recommenders—they’re rolling out fast and changing how we shop from home.

The Bottom Line

The Chinese lingerie market in 2024 is bolder, smarter, and more consumer-driven than ever. Whether you're a shopper or a brand, the message is clear: prioritize comfort, embrace diversity, and stay digitally agile.

Miss these trends? You’re already behind.