Top Lingerie Industry News from China in 2024

If you're into fashion—or just smart investing—China’s lingerie market in 2024 is where the real action is. I’ve been tracking this space for years, and let me tell you: what’s happening now isn’t just a trend. It’s a full-blown revolution.

Forget outdated ideas of mass-produced, one-size-fits-all underwear. Chinese lingerie brands are stepping up with tech-infused fabrics, AI-driven fit recommendations, and sustainability that doesn’t cost the Earth—literally. In 2023, the market hit $18.7 billion, and experts predict a CAGR of 6.3% through 2027 (Statista, 2024). That growth? It's fueled by homegrown innovation and shifting consumer values.

One of the biggest shifts? The rise of smart lingerie. Brands like NEIWAI (Inside Out) and Ubras are leading the charge with seamless, sensor-embedded bras that track posture and stress levels. Sounds sci-fi? It’s already on shelves. Ubras reported a 40% YoY increase in sales after launching their 'Wellness Series' in early 2024.

But it’s not all gadgets. Fit and inclusivity are finally getting the attention they deserve. A recent survey of 5,000 Chinese women found that 78% prioritize comfort over style—up from 52% in 2020. That’s why size-inclusive ranges (XXS to 3XL) are now standard among top players.

Key Players & Market Share (2024)

As you can see, value isn’t just about price—it’s about what you get. And consumers are voting with their wallets. For example, sustainable lingerie now makes up 31% of online searches, according to Baidu Trends. Maniform’s bamboo-based line sold out within hours during the 2024 618 Shopping Festival.

Another game-changer? Direct-to-consumer (DTC) models. With WeChat mini-programs and livestream selling accounting for 68% of online lingerie sales (QuestMobile), brands cut out middlemen and pass savings—and data—to customers. Real-time feedback loops mean faster design cycles and fewer deadstock items.

So what should you watch? Keep an eye on AI sizing tools. Ubras’ virtual fitting room reduced return rates by 34% in Q1 2024. Also, look for more cross-industry collabs—like NEIWAI x Huawei for wearable health integration.

In short: China’s lingerie scene is no longer just about looking good. It’s about feeling better, living smarter, and buying with purpose. Whether you’re a shopper or a strategist, this is one industry update you can’t afford to skip.