Color and Design Trends in China Lingerie 2024
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- 来源：CN Lingerie Hub
If you're into fashion—or just trying to stay ahead of the curve—you’ve probably noticed that China’s lingerie market is having a major moment in 2024. It’s not just about function anymore; it’s about self-expression, comfort, and bold design choices. As a lifestyle blogger who’s been tracking Asian fashion trends for years, I’ve dug into sales data, brand launches, and consumer surveys to break down exactly what’s shaping the lingerie color trends and styles this year.
First off, let’s talk numbers. According to a 2023 report by iiMedia Research, China’s intimate apparel market hit ¥175 billion (~$24.3B USD), with an annual growth rate of 8.6%. And get this—over 60% of buyers are women aged 18–35. That means brands are catering to a young, digitally-savvy audience that values both aesthetics and ethics.
So, what colors are dominating? Spoiler: it’s not just black and red anymore.
Top 5 Lingerie Colors in China for 2024
| Color | Market Share | Psychological Appeal | Popular Brands Using It |
|---|---|---|---|
| Blush Pink | 28% | Femininity, softness, youth | NEIWAI, Ubras |
| Oatmeal Beige | 25% | Minimalism, comfort, inclusivity | Ubras, Mamaway |
| Dusty Lavender | 18% | Calm, creativity, uniqueness | NEIWAI, SINSIN |
| Charcoal Gray | 15% | Sophistication, versatility | Triumph, Paixia |
| Jade Green | 9% | Cultural pride, freshness | SINSIN, La Clover |
Notice something? Neutral and pastel tones now make up over 70% of top-selling items. Why? Because Chinese consumers are shifting toward ‘quiet luxury’—understated elegance over flashy logos. Think linen textures, seamless cuts, and earth-inspired palettes.
But it’s not just about color. Design innovation is key. Brands like NEIWAI are pushing ‘genderless intimacy,’ offering unisex cuts in soothing hues. Ubras dominates the wireless bra market with 41% share, thanks to its buttery-soft oatmeal-toned sets.
And let’s not ignore cultural influence. Jade green, once a niche choice, is rising fast—especially around Lunar New Year. It symbolizes harmony and prosperity, making it a favorite for gift sets.
In short: 2024 is all about calm confidence. Whether you're shopping for yourself or gifting, go for pieces that feel as good as they look. The era of uncomfortable, overly-sexy lingerie is out. Comfort, color psychology, and cultural relevance are in.