Luxury Lingerie Brands Expand in China Amid Rising Incomes
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- 来源：CN Lingerie Hub
If you're into fashion—or even just scrolling through Instagram lately—you've probably noticed a quiet revolution happening in the lingerie drawer. It’s not just about comfort anymore; it’s about luxury, self-expression, and yes, serious spending. As disposable incomes rise across China, luxury lingerie brands are stepping in with silk, lace, and price tags to match.
Let’s talk numbers: According to McKinsey, urban Chinese women’s spending on personal care and intimate apparel grew by 12% annually from 2020 to 2023. Even more telling? The high-end segment (products over ¥800) saw a 20% CAGR—double the overall market growth. That’s not just demand; that’s desire.
So who’s winning this delicate battle for dominance?
Top Luxury Lingerie Brands in China (2024)
| Brand | Origin | Entry Year in China | Avg. Bra Price (RMB) | China Stores (2024) |
|---|---|---|---|---|
| La Perla | Italy | 2004 | 2,400 | 18 |
| Fleur du Mal | USA | 2016 | 1,650 | 6 |
| Agent Provocateur | UK | 2012 | 1,900 | 9 |
| Victoria’s Secret (Premium Line) | USA | 2006 | 1,300 | 42 |
| Shanghai Tang (Lingerie Collection) | China | 2020 | 1,750 | 5 |
Now, don’t get it twisted—this isn’t just Western brands swooping in. Local players like Shanghai Tang are redefining what luxury means with culturally rooted designs: think qipao-inspired silhouettes and red-dragon embroidery. And they’re resonating. Their 2023 launch collection sold out in three days.
What’s driving this shift? Three big factors:
- Income Growth: Middle-class households in Tier-1 cities now average ¥180,000 annual disposable income—up 65% since 2018.
- Changing Attitudes: Younger consumers see lingerie as self-gifts, not just for partners. 68% of women aged 25–35 say they buy luxury lingerie “just because.”
- E-commerce Access: Tmall Luxury Pavilion reported a 90% YOY increase in luxury lingerie sales in 2023, with live-streaming driving discovery.
The bottom line? This market isn’t just growing—it’s evolving. Consumers want exclusivity, craftsmanship, and stories behind the seams. And brands that deliver that? They’re not just selling bras—they’re selling confidence.
So whether you're investing in a ¥2,400 La Perla set or supporting homegrown luxury, one thing’s clear: China’s intimate apparel era has officially gone high-end.