Top Lingerie Industry News China 2024 Updates
- 时间：
- 浏览：17
- 来源：CN Lingerie Hub
China’s lingerie industry is heating up in 2024 — and it’s not just about lace and silk anymore. With shifting consumer behaviors, tech-driven innovations, and a growing appetite for comfort-meets-style, the market is undergoing a full-blown transformation. Whether you're a fashion enthusiast or a retail investor, here's your must-read update on the lingerie trends in China that are shaping the future.
The Rise of Comfort & Inclusivity
Gone are the days when tight corsets ruled the roost. Today’s Chinese consumers want breathable fabrics, seamless designs, and sizes that actually fit. According to a 2023 report by McKinsey, over 68% of women aged 18–35 now prioritize comfort over traditional aesthetics. That shift has pushed brands like NEIWAI (内外) and Ubras to dominate the market with their no-wire bras and gender-neutral loungewear lines.
Tech Meets Intimate Apparel
Smart lingerie? Yes, it’s real. From temperature-regulating fabrics to posture-correcting bras embedded with sensors, Chinese startups are blending wellness with wearables. Huawei-backed startup SensoryStyle recently launched a smart bra that tracks respiratory patterns and stress levels — talk about intimate health tech!
Market Growth at a Glance
To understand the scale of this boom, check out the data below:
| Year | Market Size (USD Billion) | YoY Growth | Key Drivers |
|---|---|---|---|
| 2021 | 16.2 | 9.4% | Rising disposable income |
| 2022 | 17.8 | 9.9% | E-commerce expansion |
| 2023 | 19.5 | 9.6% | Inclusive sizing & design |
| 2024 (est.) | 21.3 | 9.2% | Smart fabric innovation |
As shown, the market is on track to hit $21.3 billion this year — all fueled by digital platforms like Xiaohongshu (Little Red Book) and Taobao, where viral unboxing videos can make or break a brand overnight.
Sustainability: No Longer Optional
Eco-consciousness is surging. A 2024 survey by Alibaba found that 61% of shoppers actively seek lingerie made from recycled or organic materials. Brands ignoring this trend risk being left behind. Ubras, for example, launched a capsule collection using seaweed-based fiber — soft, sustainable, and seriously stylish.
What’s Next? The Future of Chinese lingerie fashion
Look out for AI-powered fit recommendations, augmented reality changing rooms, and even more focus on mental well-being through apparel. The line between clothing and self-care is blurring — and China is leading the charge.
So whether you're shopping, investing, or just staying trendy, one thing’s clear: China’s lingerie revolution is just getting started.