Culture & Stories
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Intimacy and Identity in Contemporary Chinese Society
Explore how intimacy and identity are transforming in contemporary Chinese society, backed by data and cultural insights.
2025-11-29
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How Social Changes Influence Lingerie Preferences
Explore how social changes like body positivity and gender inclusivity are reshaping modern lingerie preferences, backed by data and industry insights.
2025-11-29
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Beyond Victoria's Secret: How Chinese Brands Are Telling Their Own Stories
Discover how Chinese lingerie brands like NEIWAI and Ubras are reshaping the industry with comfort, inclusivity, and cultural authenticity—moving beyond Victoria's Secret's legacy.
2025-11-26
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The "She-Economy": How Chinese Women are Driving Lingerie Market Change
Discover how the She-Economy is transforming China's lingerie industry, driven by empowered female consumers demanding comfort, authenticity, and self-expression.
2025-11-26
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How Traditional Chinese Aesthetics Influence Contemporary Lingerie Design
Discover how traditional Chinese aesthetics are reshaping contemporary lingerie design through silk, symbolism, and flowing silhouettes.
2025-11-26
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Interview with a Factory Owner: The Human Side of Lingerie Manufacturing
A heartfelt interview with a lingerie factory owner revealing the human stories, ethical practices, and craftsmanship behind intimate apparel manufacturing.
2025-11-26
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The Art of Chinese Lingerie: Exploring Symbolism in Design and Embroidery
Discover the deep cultural meanings behind Chinese lingerie, from symbolic embroidery to the art of the dudou. Explore how tradition meets modern elegance.
2025-11-26
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How Chinese Social Media is Shaping a New Conversation Around Intimacy
Explore how Chinese social media platforms like Xiaohongshu and Douyin are transforming conversations around intimacy, emotional health, and modern relationships among young users.
2025-11-26
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From "Nei Yi" to Fashion Statement: A Cultural History of Chinese Lingerie
Explore the cultural transformation of Chinese lingerie from traditional 'nei yi' to a modern fashion statement, blending history, data, and social change.
2025-11-26
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The Story of Aimer: How a Chinese Brand Became a Household Name
Discover how Aimer, a Chinese fashion brand, rose from humble beginnings to become a national icon through innovation, digital strategy, and sustainable design.
2025-11-26