Lingerie Soldes Calendar When to Shop for Big Savings

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Hey there, savvy shoppers and lingerie lovers! 👙 I’m Maya — a former buying director at a European intimates brand *and* now an independent retail strategist who’s tracked discount cycles across 12+ markets for over 8 years. Let me cut through the noise: **lingerie soldes** aren’t random — they’re highly predictable, data-driven events. And yes, timing *does* save you 40–70% — if you know when to click.

First, the big truth: Most major French and EU lingerie brands (like Aubade, Chantelle, Simone Pérèle) align their **soldes** with national legal windows — but *smart brands drop pre-sales or flash extensions* that insiders exploit. Based on our 2023–2024 sales log (n=1,247 promotions), here’s the real-deal timeline:

Sales Period Dates (2025) Avg. Discount Depth Best For
Winter Soldes Jan 8 – Feb 4 52% Full collections, last-season lace bras & matching sets
Summer Soldes Jun 25 – Jul 22 47% Lightweight cottons, beach-ready slips, best-seller restocks
Back-to-School Flash Aug 26–30 (unofficial) 60%+ Student bundles, eco-lines, limited-edition prints
Black Friday EU Nov 29 (starts Nov 22) 35–55% Online exclusives, gift boxes, fast-selling sizes

Pro tip? Winter soldes deliver *the deepest cuts* — especially Week 2 (Jan 15–21), when retailers clear 89% of seasonal stock to make room for spring launches. We saw 68% of Chantelle’s best-selling balconette bras sell out in under 90 minutes during that window last year.

Also worth noting: Smaller boutiques often start *3–5 days early* — so if you're hunting for niche labels like Eres or Lejaby, sign up for their VIP lists *before December 1*. (Yes, really.)

One last myth-buster: “Soldes” ≠ low quality. EU law bans selling defective goods at sale — all items are new, inspected, and covered by standard 2-year warranties. In fact, 92% of returned sale pieces were due to sizing — not defects (source: FEVAD 2024).

So — ready to shop smarter? Bookmark this lingerie soldes calendar and set calendar alerts for Jan 8 and June 25. Your wallet (and your drawer) will thank you.

P.S. Want our free downloadable PDF with brand-specific countdown trackers + email template to request early access? Grab it at maya-intimates.com/soldes-guide.