Lingerie Hotspots Around the World Worth Visiting

If you're into fashion—especially lingerie—you already know it's more than just underwear. It's art, confidence, and culture wrapped in silk, lace, and a little daring. From Parisian elegance to Tokyo’s avant-garde edge, some cities have turned intimate apparel into a full-blown experience. As a travel & fashion blogger who’s explored lingerie hotspots across five continents, I’ve curated the ultimate guide to the world’s most iconic destinations for lovers of fine undergarments.

1. Paris, France – The Capital of Lingerie Luxury

No surprise here. Paris is synonymous with haute couture, and its lingerie scene is no exception. Home to legendary houses like Chantelle and Simone Pérèle, the city blends tradition with innovation. Walk down Rue du Faubourg Saint-Honoré, and you’ll spot window displays that look like museum installations.

Insider Tip: Visit during Haute Couture Week (January & July) when brands unveil limited-edition collections.

2. New York City, USA – Bold, Diverse & Inclusive

NYC doesn’t do subtle—and neither does its lingerie culture. From Savage X Fenty’s revolutionary inclusivity to La Perla’s flagship store in SoHo, this city celebrates all body types and styles. According to a 2023 report by Grand View Research, the U.S. intimate apparel market hit $14.5 billion, with NYC leading in retail innovation.

3. Tokyo, Japan – Where Kawaii Meets Craftsmanship

Step into a Japanese lingerie boutique, and you’ll find pastel colors, intricate embroidery, and tech-enhanced fabrics. Brands like Wacoal dominate both comfort and style. Japanese women prioritize fit and function, which explains why 78% of bras sold are professionally fitted—compared to just 30% in the U.S.

4. Milan, Italy – Sensual Elegance, Italian Style

Milan brings passion to every stitch. With roots in luxury textiles, Italian lingerie focuses on sensuality without sacrificing sophistication. La Perla and Intimissimi lead the charge, offering hand-finished pieces that often take over 40 hours to produce.

Quick Comparison: Global Lingerie Markets (2023)

Whether you're shopping for a statement piece or just soaking in the culture, these cities offer more than stores—they offer stories. Pack your suitcase and your sense of adventure; the world of high-end lingerie is waiting.