Lingerie Models Embracing Natural Body Forms

Let’s be real — the lingerie game has changed. Gone are the days when only one body type ruled the runway or dominated magazine spreads. Today, more lingerie models embracing natural body forms are stepping into the spotlight, reshaping beauty standards, and making fashion feel more inclusive than ever.

As a style blogger who’s been tracking industry shifts for over a decade, I’ve seen how diversity in modeling has evolved from a trend to a movement. And trust me, this isn’t just about aesthetics — it’s about authenticity. Brands that feature real bodies sell more because customers finally see themselves reflected in the campaigns.

Take a look at the data. In 2023, Forbes reported that lingerie brands using diverse models (sizes 6–18) saw a 37% higher engagement rate on social media compared to those sticking to traditional sizing. Plus, sales jumped by 29% year-over-year for companies prioritizing body inclusivity.

Why Real Bodies Are Winning

It’s simple: relatability sells. When shoppers see stretch marks, soft bellies, or different hip shapes in ads, they feel seen. That emotional connection drives loyalty. Savage X Fenty, for example, built its entire brand identity around this idea — and it paid off big time with a $1.3 billion valuation in 2024.

But it’s not just startups. Even legacy brands like Victoria’s Secret have pivoted hard, introducing fuller size ranges and casting models like Paloma Elsesser and Jill Kortleve — both celebrated for championing natural body positivity in lingerie modeling.

Data Doesn’t Lie: The Rise of Inclusive Sizing

Below is a snapshot of how major brands have adapted over the past five years:

Source: McKinsey & Company Retail Report, 2024

Notice a pattern? The brands expanding sizes and casting wider also saw the biggest growth. It’s proof that representation isn’t just ethical — it’s profitable.

What This Means for You

If you're shopping for lingerie, now is the best time to explore. More fits, more fabrics, and more realness mean better choices. Don’t settle for discomfort just to fit an outdated ideal. Look for brands that show diverse bodies in unretouched photos — that’s usually a green flag for quality and fit accuracy.

And if you’re a content creator or marketer? Listen up: audiences crave truth. Use real models, share honest reviews, and highlight natural shapes. Your credibility — and conversion rates — will thank you.

The bottom line? The future of lingerie isn’t airbrushed. It’s stretchy, soft, strong, and gloriously human. And honestly, it’s about time.