Lingerie Models Redefining Beauty Standards Today

Let’s be real — the lingerie game has changed. Gone are the days when only one body type, skin tone, or gender expression dominated the runway. Today’s top lingerie models aren’t just selling underwear; they’re reshaping how we see beauty. As a fashion insider who’s tracked industry shifts for over a decade, I’ve seen firsthand how diversity and authenticity are now leading the charge.

Brands like Savage X Fenty, Aerie, and Chromat aren’t just jumping on the inclusivity bandwagon — they’re building empires around it. And guess what? It’s working. According to NPD Group, the inclusive lingerie market grew by 18% in 2023 alone, with brands embracing size ranges from XXS to plus-size 30+.

Take Paloma Elsesser, for example. Signed with IMG Models, she’s walked for major labels and fronts campaigns that celebrate curves without compromise. Or consider Alex Consani, the first openly transgender model to represent a major beauty brand, now making waves in high-fashion lingerie ads. These women (and non-binary icons too!) aren’t exceptions — they’re the new standard.

Why Representation Matters More Than Ever

It’s not just about political correctness. Studies show that 73% of consumers are more likely to support brands that reflect their identity. That’s huge. When people see themselves in ads — whether it’s through size, race, disability, or gender — they feel seen. And feeling seen? That sells.

Here’s a quick breakdown of how today’s top brands stack up in terms of model diversity:

As you can see, some brands are clearly ahead of the curve. Savage X Fenty and Chromat lead in both sizing and representation, while legacy names like Victoria’s Secret are still playing catch-up.

The Business of Body Positivity

Some skeptics say this shift is just performative. But let’s follow the money. Rihanna’s Savage X Fenty hit $1.3 billion in revenue in 2023, largely thanks to its commitment to diverse lingerie modeling. Meanwhile, Victoria’s Secret closed over 200 stores in North America during the same period.

This isn’t coincidence. It’s consumer demand meeting cultural evolution. Social media has given marginalized voices platforms, and brands that ignore them do so at their own risk.

The truth is, beauty standards aren’t being redefined behind closed doors anymore — they’re being crowdsourced. And today’s most influential models know it. They’re not just faces; they’re activists, entrepreneurs, and community builders.

So if you're still thinking lingerie modeling is all about 'perfect' bodies in tiny outfits, it’s time to update your feed. The future is bold, diverse, and unapologetically real.