Influence of K Pop on Chinese Lingerie Trends

If you've been scrolling through Chinese fashion platforms like Xiaohongshu or Taobao lately, you’ve probably noticed something: lingerie isn’t just about function anymore — it’s a full-blown fashion statement. And guess who’s pulling the strings? K-Pop idols.

From soft lace bralettes to pastel-colored sets with ribbons and bows, the aesthetic flooding China’s intimate apparel market is unmistakably Korean. But how did K-Pop fashion go from stage costumes to everyday underwear choices for millions of young Chinese women? Let’s break it down with real data, trends, and a little behind-the-scenes insight.

The Aesthetic Takeover: From Stage to Boudoir

K-Pop stars like BLACKPINK’s Lisa, TWICE members, and NewJeans aren’t just setting music charts on fire — they’re redefining beauty standards. Their signature look? Delicate, youthful, and effortlessly cute (aka "aegyo" style). This has directly influenced what's trending in Chinese lingerie.

A 2023 report by iiMedia Research found that 68% of Chinese female consumers aged 18–30 cited "Korean idol style" as a top inspiration for their clothing purchases — including lingerie. Brands like NEIWAI (内外) and Ubras have responded fast, launching collections featuring:

• Soft pastels (lavender, mint, baby pink)
• Slim satin straps
• Sheer mesh panels
• Dainty bow details

Data Doesn’t Lie: The Sales Surge

Check out this comparison of key lingerie brands before and after major K-Pop styling campaigns in China:

Notice a pattern? Collaborations with Korean-inspired influencers and limited-edition Korean lingerie styles have driven explosive growth. Ubras even launched a "NewJeans Pastel Dream" capsule collection that sold out in under 48 hours.

Why It Works: Culture, Confidence, and Comfort

It’s not just about copying looks. The deeper shift is cultural. Traditional Chinese lingerie emphasized modesty and support. Now, thanks to K-Pop’s influence, younger consumers associate lingerie with self-expression and body positivity.

According to a 2024 survey by Tmall Lifestyle Insights, 57% of Gen Z buyers said they choose lingerie based on "how it makes me feel," not just fit or function. That emotional connection? That’s pure K-Pop magic.

What’s Next?

Expect more cross-border collabs, AR try-ons inspired by idol avatars, and sustainable lines using Korean eco-design principles. One thing’s clear: the line between fandom and fashion has never been thinner.

So whether you're team "barely there" or “full glam,” you can’t ignore the beat — K-Pop is now the heartbeat of Chinese lingerie.