Top Chinese Lingerie Brands You Need to Know

If you're into fashion with a blend of elegance, comfort, and cultural flair, it’s time to turn your attention to Chinese lingerie brands. Gone are the days when luxury meant only French or American labels. Today, homegrown Chinese brands are redefining intimacy wear with bold designs, innovative fabrics, and inclusive sizing—all while staying deeply rooted in Eastern aesthetics.

From minimalist silk sets to edgy lace bodysuits, these labels are making waves both locally and internationally. Let’s dive into the top Chinese lingerie brands that deserve a spot in your drawer.

1. NEIWAI (内外)

Founded in 2012, NEIWAI has become synonymous with comfort and body positivity. Their motto? “No Body is Wrong.” This Shanghai-based brand focuses on seamless, breathable fabrics and gender-inclusive marketing campaigns that resonate with modern consumers.

They’ve expanded globally, with presence in over 15 countries and partnerships with retailers like Nordstrom. What truly sets them apart is their commitment to sustainability—using recycled fibers and eco-friendly dyes.

2. Ubras

Ubras exploded onto the scene with its no-wire, no-hooks bras designed for everyday wear. Known for their viral 'anti-conformity' ad campaigns, they’ve challenged traditional beauty standards head-on.

In 2022, Ubras reported over ¥3 billion in annual sales, making it one of China’s top-selling lingerie brands. Their focus on tech-integrated fabrics—like temperature-regulating materials—caters to urban professionals who value function as much as form.

3. Embry Form

Blending European craftsmanship with Asian fit, Embry Form targets women seeking luxury at an accessible price point. Their bras are engineered for smaller busts—a niche often overlooked by Western brands.

With boutiques across Asia and growing e-commerce traction, Embry Form uses premium Japanese lace and ergonomic design to deliver both support and sensuality.

4. Pantyseca

While not exclusively lingerie, Pantyseca has gained a cult following for its high-waisted shapewear and cheeky cotton panties. The brand emphasizes skin health, using antibacterial fibers and breathable crotch linings.

Popular among millennials, Pantyseca combines practicality with playful prints—think cherry blossoms, pandas, and retro neon patterns.

Quick Comparison: Top 4 Chinese Lingerie Brands

These brands aren’t just selling lingerie—they’re promoting self-expression, confidence, and wellness. Whether you're looking for a barely-there bralette or a statement piece that turns heads, Chinese lingerie labels offer something fresh, authentic, and undeniably stylish.

So next time you refresh your intimate wardrobe, skip the usual suspects and explore what China’s designers are crafting behind the scenes. You might just find your new favorite set.