Lily and Bing A Modern Icon in Lingerie Fashion
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If you're into bold, body-positive lingerie that screams confidence and creativity, you've probably heard of Lily and Bing—a brand turning heads and rewriting the rules in the intimate apparel world. More than just pretty lace and cheeky cuts, Lily and Bing blends art, activism, and fashion into a wearable revolution.
Founded in 2015 by designer duo Lily Atkinson and Bing Bailey, this London-based label started as a rebellious side project during fashion school. Fast forward to today, and they’ve dressed everyone from drag queens to influencers, all while championing size inclusivity and gender-fluid design.
Why Lily and Bing Stands Out
In an industry obsessed with 'perfection,' Lily and Bing dares to be different. Their pieces aren’t just sexy—they’re statements. Think neon mesh, corsets with slogans like 'Kink is Clean,' and harnesses made for every body type. They don’t use traditional models; instead, their campaigns feature real people: plus-size dancers, non-binary performers, even tattoo artists mid-ink session.
And it’s working. According to recent market data, their annual revenue grew by 68% between 2022 and 2023, with over 75% of customers returning within six months.
The Numbers Behind the Hype
Let’s break down what makes this brand a cult favorite:
| Metric | Value | Insight |
|---|---|---|
| Average Customer Age | 24–35 | Millennial & Gen Z driven |
| Size Range Offered | UK 6–30 | One of the most inclusive in fashion |
| Top-Selling Product | The 'Rebel Bustier' | Over 12,000 sold in 2023 |
| Social Media Engagement Rate | 8.7% | 3x higher than industry average |
Fashion With a Message
Lily and Bing isn’t just selling lingerie—they’re selling empowerment. Each collection drops with a theme: past ones include 'Queer Joy', 'Unapologetic Bodies', and 'Pleasure Politics'. They donate 10% of profits to LGBTQ+ shelters and partner with ethical factories in Portugal using recycled fabrics.
And let’s talk fit. Thanks to their modular designs—adjustable straps, removable padding, convertible styles—even someone who’s never worn a corset can rock one like a pro.
How to Style Lily and Bing Like a Pro
- For Everyday Edge: Pair the 'Sheer No.5' bralette with high-waisted jeans and a blazer. Subtle but fierce.
- Night Out Vibe: Go full glam with the 'Velvet Chains' set—add thigh-highs and red lips. You’ll stop traffic.
- Wedding or Bachelorette? Their custom bridal line lets you say 'I do' in sheer mesh and rhinestones. Yes, really.
Bottom line? Lily and Bing proves that lingerie can be fun, fearless, and fiercely inclusive. Whether you’re buying your first harness or your tenth, this brand makes you feel seen—and damn good.
Ready to join the movement? Head to their site, where new drops sell out in hours. Pro tip: sign up for alerts. And don’t be surprised if your new favorite piece comes with a slogan that doubles as a life motto.