Inside the Studio of a Leading Chinese Lingerie Label

Ever wondered what goes on behind the lace and silk of your favorite lingerie? Let’s pull back the curtain and step into the creative hub of Evelyn Cheng, one of China’s most talked-about lingerie designers. Based in Shanghai, Evelyn’s studio isn’t just a workspace—it’s where art meets anatomy, and innovation flirts with tradition.

The Rise of Homegrown Luxury

While Europe has long dominated the luxury lingerie scene, Chinese brands are now rewriting the narrative. Evelyn Cheng Lingerie has seen a 68% year-on-year growth since 2021, thanks to its blend of Eastern aesthetics and Western tailoring. With influencers from Chengdu to Paris sporting their pieces, this label is redefining intimacy wear for a new generation.

A Day in the Studio

Mornings start with sketching—Evelyn believes the hand knows more than the mouse. Her team of 12 artisans then translates those sketches into prototypes using fabrics sourced from Italy and Japan. What sets them apart? A relentless focus on fit inclusivity. From size 32A to 40F, every design undergoes rigorous testing across real body types.

Design Philosophy: Comfort Meets Couture

'We don’t dress bodies—we celebrate them,' says Evelyn. Her inspiration often comes from classical Chinese poetry and architecture. The Pavilion Bra, for example, mimics the curved eaves of Suzhou gardens, offering lift without wires. Meanwhile, the Moonlight Slip uses a proprietary blend of mulberry silk and lotus fiber, cooling the skin by up to 2°C—perfect for humid summers.

Sustainability Stitched In

In an industry rife with waste, Evelyn Cheng stands out. Over 73% of materials are eco-certified, and offcuts are repurposed into patchwork loungewear. Their packaging? 100% biodegradable, printed with soy ink. Even their supply chain is audited quarterly for ethical labor practices.

Why It Matters

This isn’t just about pretty underwear. It’s about empowerment. By blending cultural pride with modern craftsmanship, Evelyn Cheng is helping Chinese women feel seen—and stunning—in their own skin. As one customer put it: 'I didn’t buy confidence. I bought a bra that made me remember I already had it.'

If you’re looking to invest in pieces that honor both form and function, this is where fashion gets intimate—in the best way possible.