Top Chinese Lingerie Brands You Need to Know Now
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If you're into fashion with a fusion of elegance, comfort, and modern flair, it’s time to turn your gaze to China’s booming lingerie scene. Gone are the days when global shoppers only looked to Paris or Milan—Chinese lingerie brands are now setting trends, blending traditional aesthetics with cutting-edge design. From eco-friendly materials to body-positive campaigns, these labels are redefining intimacy wear for the modern woman.
Why Chinese Lingerie Is Having a Moment
China's intimate apparel market is projected to hit $35 billion by 2025, according to Statista. With rising disposable incomes and evolving attitudes toward self-expression, women in China—and worldwide—are embracing lingerie that feels as good as it looks. Homegrown brands are leading this shift, prioritizing fit, inclusivity, and innovation.
The Top 5 Chinese Lingerie Brands Turning Heads
- NEIWAI (内外) – Meaning 'inner and outer,' NEIWAI champions body positivity and minimalism. Known for its buttery-soft modal fabric and gender-neutral designs, it’s a favorite among urban professionals.
- Ubras – A pioneer in the no-wire bra movement, Ubras skyrocketed during Singles’ Day, raking in over ¥500 million ($70M) in sales in 2020. Their slogan? 'Self-care starts at skin level.'
- NE-Tiger Lingerie – Blending luxury with Chinese heritage, this high-end label uses silk and embroidery inspired by imperial motifs. Think modern qipao vibes, but for bedtime.
- Miss Fox – Targeting the chic, cosmopolitan woman, Miss Fox offers sultry lace sets with a minimalist twist. Popular among influencers in Shanghai and Shenzhen.
- 7or9 – All about size inclusivity, 7or9 offers bras in cup sizes up to G, a rarity in Asian brands. Their seamless styles dominate Xiaohongshu (Little Red Book) fashion feeds.
How They Compare: Key Features at a Glance
| Brand | Founded | Price Range (USD) | Signature Style | Inclusivity |
|---|---|---|---|---|
| NEIWAI | 2012 | $25–$60 | Minimalist, gender-neutral | Sizes XS–XL, diverse skin tones in ads |
| Ubras | 2016 | $15–$40 | No-wire, everyday comfort | Fits petite to average frames |
| NE-Tiger | 1998 | $100–$300 | Luxury silk, embroidered details | High-end, limited size range |
| Miss Fox | 2014 | $40–$80 | Sensual minimalism | Focus on slim to hourglass figures |
| 7or9 | 2018 | $20–$50 | Seamless, size-inclusive | Cups A–G, extended band sizes |
What Makes These Brands Stand Out?
It’s not just about looks. Chinese lingerie brands are winning hearts by listening to real women. Ubras ditched underwires because research showed 68% of Chinese women found them uncomfortable. NEIWAI launched a campaign titled 'No Body is Wrong,' celebrating stretch marks, scars, and natural shapes.
Plus, sustainability is on the rise. Many use OEKO-TEX certified fabrics and recyclable packaging. As one NEIWAI customer put it: 'I feel seen—not sold to.'