Behind the Scenes of Lily and Bing Photoshoots
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If you've ever scrolled through Instagram or Pinterest and wondered, How do they get those dreamy, magazine-worthy shots? — welcome to the club. As a lifestyle photographer who’s worked with both Lily and Bing on multiple campaigns, I’m pulling back the curtain on what *really* goes down during their photoshoots. Spoiler: It’s not just good lighting and cute outfits.
From pre-production planning to post-edit magic, here’s an insider’s look at how these brands consistently deliver stunning visuals that convert scrollers into buyers.
The Secret Sauce? Strategy Before Style
Most people think photography is about snapping pretty pictures. Pros know it’s about storytelling. Both Lily and Bing spend 40–60 hours in prep before the camera even turns on. That includes mood boards, location scouting, model casting, and wardrobe testing.
Here’s a breakdown of their typical shoot timeline:
| Phase | Duration | Key Tasks |
|---|---|---|
| Concept & Mood Board | 1–2 weeks | Creative direction, color palette, brand alignment |
| Pre-Production | 2–3 weeks | Location permits, model contracts, prop sourcing |
| Shoot Day | 1–2 days | On-set coordination, lighting setup, shot list execution |
| Post-Production | 1–3 weeks | Editing, retouching, final delivery |
Lights, Camera, Conversion!
One thing I noticed: Lily leans into soft, natural light for that ‘effortless glow’ vibe — usually shooting during golden hour (that’s 1 hour after sunrise or before sunset). Bing, on the other hand, loves studio shoots with dramatic shadows and bold contrasts. Their conversion rates? Lily sees a 22% lift in engagement on outdoor content, while Bing’s studio-style posts drive 18% more product clicks.
But gear doesn’t make the genius. Both teams use similar setups:
- Cameras: Canon R5 or Sony A7R IV
- Lenses: 50mm f/1.2 for portraits, 24-70mm f/2.8 for versatility
- Lighting: Natural + reflectors (Lily), Profoto strobes (Bing)
The Real MVP: The Shot List
No shoot survives without one. Every image is planned — from flat lays to action shots. I once watched Bing’s creative director reject 37 takes of a coffee pour because the steam wasn’t ‘romantic enough.’ Wild? Yes. Effective? Absolutely.
Photoshoot strategies like this are why their content feels intentional, not accidental. And brands that skip this step? They’re basically winging it.
Pro tip: If you're planning a shoot, start with a shot list of at least 15 key images. Include angles, props, and emotional tone. Trust me, your editor (and audience) will thank you.
Final Frame
Great photos don’t happen by luck. They happen because someone planned the hell out of them. Whether you're team Lily or team Bing, the takeaway is clear: strategy > spontaneity when it comes to high-performing visual content.