3 Top-Tier Chinese Lingerie Brands You've Never Heard Of (But Should)

Think luxury lingerie means Paris or Milan? Think again. China’s fashion scene is quietly revolutionizing intimate apparel — blending centuries-old craftsmanship with cutting-edge design. Forget the mass-produced basics; we’re talking about artisanal quality, body-inclusive fits, and aesthetics that rival any European label. Welcome to the new era of Chinese lingerie brands making waves behind the scenes.

The Rise of China’s Hidden Lingerie Powerhouses

While global consumers flock to French lace and Italian silks, a new generation of Chinese designers is redefining what sensuality means in 2024. These brands aren’t just copying Western trends — they’re setting their own. With e-commerce booming (China’s lingerie market hit $18.6 billion in 2023, per Statista), homegrown labels are gaining international attention for innovation and elegance.

1. NEIWAI (内外) – Redefining Comfort & Femininity

Founded in 2012 by Ella Song, NEIWAI (which means “inner & outer”) champions body positivity and minimalist chic. Their philosophy? “True beauty starts with comfort.” And it shows. From seamless cotton sets to modal-blend bralettes, NEIWAI blends Japanese-inspired minimalism with Chinese textile heritage.

What sets them apart? Inclusivity. They offer sizes from XS to 3XL and have launched campaigns featuring real women of all shapes, ages, and skin tones. Their 2023 'No Body is Abnormal' campaign went viral across social media platforms.

2. Ubras – The Tech-Savvy Innovator

If NEIWAI is the quiet rebel, Ubras is the tech-forward disruptor. Launched in 2016, Ubras pioneered the “wireless comfort” movement in China. Their bestseller? The zero-feeling bra (Wu Gan Jue), made with memory foam cups and breathable 4D knits.

In 2022, Ubras sold over 15 million bras on Singles’ Day alone. Yes, you read that right. Their success lies in fusing smart fabric technology with sleek design — perfect for urban professionals who want style without sacrifice.

3. Pear New York (梨大白) – East-Meets-West Elegance

Don’t let the name fool you — Pear New York was born in Shanghai. This cult-favorite brand mixes Victorian-era detailing with traditional Chinese embroidery. Think silk peonies stitched onto balconette bras or jade-inspired clasps.

Pear New York has been spotted on influencers from Chengdu to Copenhagen. What makes them special? Limited-run collections and eco-conscious production. Each piece is made in small batches using OEKO-TEX certified fabrics.

How They Compare: A Quick Look

These luxury lingerie brands from China prove that intimacy isn’t one-size-fits-all — it’s personal, cultural, and deeply expressive. Whether you crave everyday ease or red-carpet allure, there’s never been a better time to explore what’s coming out of China’s design studios.