Brand Archive: The Rise of Urbanic Lingerie and Its Wholesale Policy

If you're into fashion retail or just love a good brand story, let’s talk about Urbanic lingerie—a name that’s been turning heads in the intimate apparel space. From Instagram aesthetics to empowering body positivity, Urbanic isn’t just selling bras and panties; they’re selling confidence. And guess what? Their wholesale policy is making it easier than ever for small businesses to hop on this stylish bandwagon.

The Urbanic Vibe: More Than Just Lingerie

Urbanic, launched under the parent company Fashinza, targets Gen Z and millennial women who want trendy, affordable, and inclusive lingerie. Think buttery-soft fabrics, bold cuts, and sizes that actually go beyond XS. With over 500K Instagram followers and consistent influencer collabs, Urbanic has mastered the art of digital storytelling.

But here's the real tea: their growth isn’t accidental. It’s fueled by data-driven design, fast-fashion agility, and a smart wholesale lingerie strategy that supports emerging boutiques and e-commerce startups.

Why Retailers Are Obsessed With Urbanic’s Wholesale Model

Let’s break down what makes Urbanic’s B2B approach stand out. Unlike traditional lingerie brands with sky-high MOQs (minimum order quantities), Urbanic offers flexible ordering—perfect for micro-brands testing the market.

See the difference? Urbanic lowers the entry barrier. You don’t need a warehouse or six-figure capital to start selling premium-looking lingerie. That’s why indie stores from Dubai to Dallas are stocking up.

Performance That Speaks Volumes

Data doesn’t lie. According to internal sales reports (via Fashinza), Urbanic saw a 170% YoY growth in wholesale orders from 2022 to 2023. Over 1,200 retailers globally are now part of their network, with average reorder rates hitting 68% within three months.

And it’s not just about volume. Customer satisfaction scores sit at a solid 4.7/5, thanks to consistent quality and on-trend designs refreshed every 4–6 weeks. In an industry where returns plague online lingerie sales, Urbanic maintains a return rate under 12%—well below the 20% industry average.

How to Get Started With Urbanic Wholesale

Ready to dive in? Here’s your quick checklist:

• Visit the official portal and apply for a wholesale account (requires business registration).
• Get instant access to the catalog with 200+ SKUs—from bralettes to matching sleepwear sets.
• Place your first order with no minimum commitment across styles.
• Leverage co-branded marketing kits and social media assets.

Bonus tip: They offer seasonal drop previews—so you can align inventory with trends like “clean girl aesthetic” or “cottagecore romance.”

The Future of Lingerie Is Inclusive—and Urbanic Knows It

What truly sets Urbanic apart is inclusivity. Their size range runs from XXS to 3XL, and skin-tone diversity in packaging and campaigns is non-negotiable. This isn’t performative—it’s profitable. A recent McKinsey report found that inclusive brands grow 2.5x faster than peers.

For retailers, carrying Urbanic means tapping into values-driven shoppers. 73% of their end customers say they choose the brand because it “feels like it was made for real bodies.” That kind of loyalty? Gold.

So whether you're launching a niche boutique or expanding your current line, partnering with Urbanic could be your smartest move yet. With a killer Urbanic wholesale policy, trend-forward designs, and real support for small players, they’re not just riding the wave—they’re creating it.